Privacy Policy

Effective Date: 2 February 2026

At The Objective Company (ABN 67 755 145 619 "we", "us", or "our"), we are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit www.theobjectiveco.ai (the "Site") or engage our AI consulting services (e.g., Organisational AI Pulse Surveys, workshops, pilots, literacy programs, or sovereign AI architecture).

We may update this Policy - check back regularly. Significant changes will be notified via the Site or email. By using the Site or our services, you consent to these practices.

1. Types of Personal Information We Collect

We collect personal information necessary for our services, including:

  • Contact details: Name, email, phone, organization.

  • Professional details: Job title, company size, AI readiness responses (e.g., from surveys).

  • Technical data: IP address, browser type, device info.

  • Payment info: If applicable for services (e.g., credit card details via secure processors).

  • Sensitive information: Only if relevant (e.g., hesitancy levels in surveys), with consent.

We do not collect information about children or unrelated sensitive data.

2. How We Collect Personal Information

We collect directly from you when you:

  • Fill out contact or survey forms.

  • Register for workshops or pilots.

  • Subscribe to updates.

  • Interact via email or calls.

  • Use the Site (automatically via cookies - see Section 7).

We may also collect from third parties (e.g., partners like AWS/Azure for sovereign data storage) with your consent or as permitted by law.

3. Why We Collect and Use Personal Information

We use your information to:

  • Provide services: Run surveys, analyze gaps, deliver workshops/pilots, build sovereign AI.

  • Communicate: Respond to inquiries, send reports, or updates (with opt-out).

  • Improve services: Analyze trends (anonymized) for better AI literacy programs.

  • Comply with laws: Meet obligations under the Privacy Act or other regulations.

  • Prevent fraud: Verify identities or detect misuse.

We only use for the purposes you expect or with consent.

4. Disclosure of Personal Information

We may share with:

  • Trusted partners: For implementation (e.g., AWS/Azure for sovereign hosting - data stays in Australia).

  • Service providers: Secure processors (e.g., for payments or analytics).

  • Authorities: If required by law (e.g., subpoenas).

  • In business transfers: If we sell/merge (with notice).

We do not sell your information.

5. Storage and Security

Data is stored securely in Australia on sovereign infrastructure (e.g., AWS/Azure regions). We use encryption, access controls, and regular audits. Retention: As long as needed for services (e.g., quarterly surveys) or legal requirements (up to 7 years for records). Then, securely deleted.

6. International Transfers

We prioritise Australian storage for sovereignty. If transferred overseas (e.g., to secure partners), we ensure equivalent protections under APP 8 (e.g., contracts or consent). No routine overseas transfers.

7. Cookies and Tracking

We use essential cookies for Site functionality (e.g., Squarespace sessions). No marketing trackers currently. Analytics cookies (if enabled, e.g., Google Analytics) collect anonymised data like visits. Manage via browser settings - no consent banner needed for essentials, but we disclose here. Opt out: Clear cookies or use "Do Not Track" signals (we honour where possible).

8. Your Rights: Access, Correction, and Complaints

  • Access/Correct: Request your data via email below. We respond within 30 days (free, unless complex).

  • Anonymity: Interact anonymously where practical.

  • Complaints: If unhappy, contact us first. Unresolved? Complain to OAIC (www.oaic.gov.au).

9. Contact Us

For privacy questions: Privacy Officer

Email: chris.dandre@theobjectiveco.ai

Address: PO Box 2, Seaforth, NSW 2092

Phone: +61 (0)423 525 814

We respond within 30 days.