Terms of Use
Effective Date: 2 February 2026
These Terms of Use (the "Terms") govern your access to and use of www.theobjectiveco.ai (the "Site"), owned and operated by The Objective Company (ABN 67 755 145 619, "we", "us", or "our"). The Site provides information about our AI consulting services, including organizational AI pulse surveys, workshops, pilots, and sovereign AI architecture.
By accessing or using the Site, you indicate that you have read, understood, and agree to be bound by these Terms. If you do not agree, please do not use the Site.
1. Changes to Terms
We may update these Terms from time to time to reflect changes in our services or legal requirements. We will notify you of significant changes by posting the updated Terms on the Site with a new effective date. Your continued use of the Site after changes constitutes acceptance.
2. Use of the Site
You may use the Site for lawful purposes only, such as learning about our services or contacting us. You agree not to:
Use the Site in any way that violates Australian laws, including the Competition and Consumer Act 2010 or Privacy Act 1988.
Copy, modify, or distribute any content without our written permission.
Interfere with the Site's security or functionality (e.g., hacking, DDoS attacks).
Use automated tools (e.g., bots) to scrape or extract data.
Post harmful, defamatory, or misleading content.
We reserve the right to suspend or terminate your access if you violate these Terms.
3. Intellectual Property
All content on the Site, including text, logos (e.g., our lambda symbol), images, frameworks (e.g., adapted Microsoft BXT+ G), and descriptions of services like the Organizational AI Pulse Survey, is owned by us or our licensors and protected by Australian copyright and trademark laws. You may view and print content for personal, non-commercial use, but you must not reproduce, sell, or modify it without permission. Our IP includes any custom AI models or survey inferences mentioned—contact us for licensing.
4. Services and Disclaimers
The Site describes our AI consulting services, but it does not constitute professional advice. Any information (e.g., on AI readiness or frameworks) is general and not tailored to your organization. We recommend consulting qualified professionals for specific advice. We make no warranties about the accuracy or completeness of Site content. Use at your own risk.
If you engage our services (e.g., surveys, workshops), separate agreements will apply.
5. Third-Party Links and Services
The Site may link to third-party sites (e.g., AWS, Azure, or partner tools). We are not responsible for their content, privacy practices, or availability. Review their terms before using.
6. User-Submitted Information
If you submit information via forms (e.g., contact details, survey requests), you grant us a license to use it for providing services. See our Privacy Policy for data handling.
7. Limitation of Liability
To the fullest extent permitted by law (including Australian Consumer Law), we, our directors, employees, and affiliates are not liable for any indirect, consequential, or punitive damages arising from your use of the Site, including loss of data, profits, or business opportunities. Our liability is limited to resupplying services or paying for equivalent ones.
8. Indemnity
You agree to indemnify us against any claims, losses, or expenses (including legal fees) arising from your misuse of the Site or violation of these Terms.
9. Governing Law
These Terms are governed by the laws of New South Wales, Australia. Disputes will be resolved in NSW courts.
10. Severability
If any provision is invalid, it will be severed, and the rest remain enforceable.
11. Contact Us
For questions:
Email: chris.dandre@theobjectiveco.ai
Address: PO Box 2, Seaforth, NSW 2092
You can also use the contact form on the Site.